Custom Jewellery Edmonton | Timeless Bespoke Creations by Design Jewellers

From your imagination to your hand. We design, craft, and finish every custom piece entirely in-house at our West Edmonton Mall workshop.

01 Why Custom

A Piece That Is Truly Yours

A custom piece of jewellery is more than an accessory. It is a reflection of your story, your style, and the moments that matter most. Whether you are designing an engagement ring, reimagining a family heirloom, or creating something entirely new, our team will bring your vision to life with precision and care.

At Design Jewellers and Diamonds, every custom piece is designed and handcrafted entirely in our workshop. There are no middlemen, no outsourcing, and no compromises. This means better quality, faster turnaround, and prices that reflect the true value of your jewellery.

45+ Years of Custom Work
100% Made In-House
3D CAD Visualization
GIA Certified Team
02 The Process

From Concept to Creation

We have refined our custom design process over four decades to make it simple, transparent, and enjoyable. Here is exactly what to expect from start to finish:

1

Complimentary Consultation

Visit us in-store or contact us by phone or email to discuss your vision. Bring any inspiration you have, whether that is a sketch, a photograph, a Pinterest board, or an existing piece you would like redesigned. There is no cost and no obligation for this initial meeting.

2

Design and 3D CAD Rendering

Our design specialists translate your ideas into a detailed 3D digital rendering using CAD technology. You will see your piece from every angle on screen and can request unlimited revisions until every detail is exactly how you want it.

3

Wax Model Preview

Once the digital design is approved, we produce a physical wax model of your piece. This allows you to see and hold the design in three dimensions, check the proportions, and confirm the fit before any precious materials are used.

4

Stone Selection

If your piece requires diamonds or gemstones, our GIA certified gemologists will present you with a curated selection sourced directly from top cutting houses worldwide. We will walk you through the characteristics of each stone so you can make an informed decision.

5

Handcrafting

Our master goldsmiths bring the design to life using the finest materials. Every detail is executed by hand in our workshop, from casting and setting to polishing and finishing. Your piece never leaves our premises during the entire crafting process.

6

Quality Inspection

Before your piece is presented to you, it undergoes a thorough quality inspection by our team. We verify every stone setting, check every dimension, and ensure the finish meets our exacting standards.

7

Final Presentation

Your finished piece is polished, photographed for your records, and presented to you in our signature packaging. We will walk you through care instructions and provide any relevant documentation, including certificates and our service guarantee.

03 What We Create

If You Can Imagine It, We Can Craft It

Our custom design capabilities cover every type of fine jewellery. Some of our most popular custom projects include:

Engagement Engagement Rings

Solitaires, halos, three-stone, vintage, modern, and completely unique settings designed around your chosen diamond or gemstone

Wedding Wedding Bands

Matching sets, contoured bands to fit your engagement ring, diamond eternity bands, and engraved designs

Fashion Necklaces, Earrings and Bracelets

Statement pieces, everyday elegance, layered designs, and bespoke gifts for any occasion

Redesign Heirloom Reimagined

Transform an inherited or outdated piece into a modern design while preserving its sentimental value and original materials

Engraving Personal Inscriptions

Names, dates, coordinates, messages, symbols, and custom artwork engraved on rings, pendants, bracelets, and more

Corporate Awards and Gifts

Custom corporate gifts, service awards, commemorative pieces, and branded jewellery for organizations

04 Materials

The Finest Materials, Handpicked

Every custom piece begins with the right materials. We work with the highest quality precious metals and stones available, sourced directly from trusted suppliers worldwide.

Material Options
Precious Metals Platinum, 10K/14K/18K white gold, yellow gold, rose gold, sterling silver, and mixed metal combinations
Natural Diamonds GIA certified, all shapes and sizes, sourced from top cutting houses with full documentation
Lab-Grown Diamonds Ethically produced, same physical and optical properties as natural diamonds, available in all cuts
Moissanite Brilliant alternative to diamond, exceptional fire and durability, available in all popular shapes
Coloured Gemstones Sapphires, rubies, emeralds, tanzanite, aquamarine, morganite, and more in all shapes and sizes

Our GIA certified gemologists will help you choose the perfect stone for your piece, walking you through the quality characteristics and value of every option so you can make the best decision for your budget.

05 Our Technology

Traditional Craft Meets Modern Precision

We combine time-honoured goldsmithing techniques with the latest technology to deliver results that would not be possible with either approach alone.

Digital 3D CAD Design

Precise digital modelling lets you see every angle of your piece before crafting begins

Prototype Wax Modelling

Physical wax models let you try on and approve the design before any precious materials are used

Fabrication Hand Craftsmanship

Master goldsmiths hand-finish every piece with techniques passed down through generations

06 Pricing

Transparent and Fair

Because every custom piece is different, pricing depends on the complexity of the design, the materials selected, and the stones chosen. What we can promise is complete transparency throughout the process.

No Hidden Fees, No Surprises

You will receive a detailed quote before any work begins, broken down by materials, labour, and stones. There are no hidden charges, no upselling, and no surprises. The price we quote is the price you pay.

Because we design and craft everything in-house without middlemen, our custom pieces are often more affordable than comparable items from larger retailers. You are paying for craftsmanship and materials, not overhead and markups.

Your initial consultation is always complimentary and comes with no obligation.

07 Timeline

How Long Does It Take?

Every custom piece is different, but here are typical timelines to help you plan:

Project Type Typical Timeline
Simple custom ring (existing design modified) 5 to 7 business days
Custom engagement ring 7 to 10 business days
Complex custom piece (multi-stone, intricate design) 10 to 15 business days
Heirloom redesign 7 to 10 business days
Matching wedding band set 7 to 10 business days
Engraving only 1 to 3 business days

If you have a specific deadline, such as a proposal date, anniversary, or holiday, please let us know as early as possible and we will do our best to accommodate your timeline.

08 Common Questions

Frequently Asked Questions

How much does a custom piece cost?
It depends on the design, materials, and stones selected. Simple custom rings can start from a few hundred dollars, while elaborate diamond pieces will cost more. We provide a detailed quote before any work begins, and your consultation is always free.
Can I provide my own diamond or gemstone?
Yes. We are happy to work with stones you already own, including diamonds from a family heirloom or a stone purchased elsewhere. Our gemologist will assess the stone and advise on the best setting to showcase it.
Can I redesign an existing piece of jewellery?
Absolutely. We specialize in transforming inherited, outdated, or unworn pieces into modern designs. We can reuse your existing gold, platinum, diamonds, and gemstones in a completely new creation, preserving the sentimental value while giving it new life.
What if I do not know exactly what I want?
That is perfectly fine. Many of our clients come to us with a general idea or feeling rather than a specific design. Our design specialists will guide you through options, show you examples, and help you refine your vision into a finished design you love.
Do I need an appointment for a consultation?
Walk-ins are always welcome, but we recommend scheduling an appointment for custom design consultations so we can give you our full attention without interruption. Call us at (780) 489-0079 or email design@designjewellers.com to book.
Can I make changes after the design is started?
Yes. During the digital rendering and wax model stages, you can request unlimited revisions at no extra charge. Once the piece moves to crafting in precious metals, changes may incur additional costs depending on the nature of the revision.
Can I see the design before it is made?
Yes, always. Every custom piece goes through a digital 3D rendering stage where you see the design from every angle on screen. For most pieces, we also produce a physical wax model so you can see and hold the design before committing to the final creation.
Is a custom piece more expensive than buying ready-made?
Not necessarily. Because we do everything in-house with no middlemen, our custom pieces are often comparable in price to ready-made jewellery from larger retailers. The difference is you get exactly what you want, crafted to your specifications, with full transparency on every cost.
Can I order a custom piece remotely?
Yes. We work with clients across Canada and internationally. Consultations can be done by phone, email, or video call. We will share digital renderings electronically for your approval, and the finished piece will be shipped fully insured to your door (for orders under $10,000). Orders over $10,000 require in-store pickup.

Ready to Create Something Unique?

Book your complimentary consultation and let us bring your vision to life.

Edmonton’s Premier Destination for Custom Jewellery

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