The Journal

Welcome to The Journal, our editorial home for guides, stories, and expert notes on engagement rings, wedding bands, diamonds, and custom jewellery. Every piece is written by the master goldsmiths, GIA-certified gemologists, and CAD designers who work at our bench, so you get honest advice from the people who actually build the jewellery, not sales copy.

Reading about a diamond shape, a metal choice, or a setting style but want to see it in person? We invite you to visit our West Edmonton Mall workshop, where you can compare stones side by side, try on rings in different profiles, or bring in a sketch to start your own custom piece. Established in 1980 as the very first jewellery store in West Edmonton Mall, we are proud to be the only store in WEM crafting jewellery entirely in-house for over 45 years. We proudly serve our local Edmonton community with personalized in-store consultations.

Whether you are researching your first engagement ring, planning a wedding band set, or thinking about a fully custom design, our team is happy to guide you through it. To book a consultation, ask a question, or visit us in-store, feel free to call us at (780) 489-0079, contact us by email, or send us a request.