About us!

Canadian-owned and family-operated since 1980. Crafting fine jewellery with precision, integrity, and decades of expertise at West Edmonton Mall.

01 Our Story

Over Four Decades of Craftsmanship

Established in 1980, Design Jewellers and Diamonds is a Canadian-owned and operated family business that has earned a trusted reputation for excellence in jewellery design and manufacturing. With over 40 years of experience, our dedicated team of highly skilled professionals is committed to providing exceptional service and creating beautiful, one-of-a-kind jewellery.

Our family-oriented values guide everything we do. From sourcing the finest materials to delivering the finished piece into your hands, we treat every customer like family. We proudly serve clients locally in Edmonton and worldwide, and we are always here to assist with any jewellery needs you may have.

1980 Established
44+ Years of Experience
100% In-House Crafted
GIA Certified Professionals
02 What Sets Us Apart

Unmatched Expertise, Uncompromising Quality

At Design Jewellers and Diamonds, we distinguish ourselves through our deep expertise, strong industry relationships, and unwavering commitment to quality. Our in-house capabilities allow us to source unique pieces and offer custom designs tailored to your vision. Every item is handcrafted with precision and care, and we oversee every step of the process to ensure your complete satisfaction.

All In-House Design to Finish No middlemen, no outsourcing
GIA Certified Expert Team Gemologists and master goldsmiths
Transparent No Hidden Fees Honest pricing, always
03 Our Expertise

A Team of Specialists

Our team consists of master goldsmiths, gemologists, certified appraisers, stone setters, and renowned design specialists. We are GIA certified professionals, knowledgeable in all types of jewellery, from diamonds and gemstones to entirely custom creations.

Whether you need a redesign, want to breathe new life into an old piece, or are creating something entirely new, we offer the expertise and experience to make it a reality.

Specialist Expertise
Master Goldsmiths Hand fabrication, soldering, finishing, and precision metalwork in platinum, gold, and silver
GIA Gemologists Diamond grading, gemstone identification, quality assessment, and sourcing from top cutting houses worldwide
Certified Appraisers Insurance appraisals, estate valuations, and resale assessments
Stone Setters Prong, bezel, pave, channel, and invisible setting techniques
Design Specialists 3D CAD rendering, wax modelling, and digital design visualization
04 Custom Design

Your Vision, Our Craft

At Design Jewellers and Diamonds, we make the custom design process simple and transparent. Using state-of-the-art technology, we provide digital renderings and wax models of your custom order before it is even made. This allows you to see your design in its final form and make any adjustments until it is exactly how you envision it.

1

Consultation

Visit us for a complimentary consultation. Share your ideas, inspiration photos, or an existing piece you would like redesigned. Our design specialists will guide you through the possibilities.

2

Digital Rendering

Using 3D CAD technology, we create a detailed digital rendering of your piece. You can view it from every angle and request adjustments until the design is perfect.

3

Wax Model

Once the digital design is approved, we produce a wax model so you can see and feel the piece in three dimensions before committing to the final creation.

4

Crafting

Our master goldsmiths handcraft your piece using the finest materials, including platinum, silver, and various karat golds. Every detail is executed with precision.

5

Final Presentation

Your finished piece is inspected, polished, and presented to you. Every custom creation is backed by our full in-house service guarantee.

Why Custom with Us?

Our custom designs are made entirely in-house, which eliminates the need for middlemen and keeps costs affordable. We pride ourselves on a seamless and transparent process, with no hidden fees or upselling. Each creation is backed by our full in-house service guarantee, giving you peace of mind that your piece is crafted to perfection.

05 Services

Comprehensive Jewellery Services

We are proud to offer a full range of jewellery services, all performed on-site by our experienced team. Your jewellery never leaves our premises, ensuring it stays safe with us at all times.

Design Custom Creation

Custom jewellery design, redesign, and bespoke pieces crafted from your vision using 3D CAD and hand fabrication

Repair Expert Repairs

Soldering, stone setting, ring resizing, rhodium plating, prong re-tipping, chain repair, and full restoration

Appraisals Certified Valuations

Insurance appraisals, estate valuations, and resale assessments by GIA certified professionals

Sourcing Global Selection

Direct access to top cutting houses worldwide. GIA certified diamonds, lab-grown diamonds, moissanites, and coloured gemstones

06 Our Products

Jewellery, Diamonds and Gemstones

Our store is filled with beautiful, one-of-a-kind pieces that you will not find anywhere else. In addition to our custom creations and in-house manufacturing, we carry a large inventory of certified diamonds and fine jewellery for every style and budget.

Category Selection
Diamonds GIA certified natural diamonds, lab-grown diamonds, and moissanites in all shapes, sizes, and cuts
Gemstones Sapphires, rubies, emeralds, and coloured gemstones sourced from top cutting houses worldwide
Engagement Rings Classic solitaires, halo settings, three-stone designs, vintage inspired, and fully custom creations
Wedding Bands Men's and women's bands in platinum, white gold, yellow gold, rose gold, and mixed metals
Fine Jewellery Necklaces, pendants, earrings, bracelets, and rings for every occasion
Watches A curated selection of designer timepieces for those who appreciate fine craftsmanship

If you cannot find exactly what you are looking for, we will create it for you. At Design Jewellers and Diamonds, we bring your vision to life with care, precision, and craftsmanship.

07 Why Choose Us

Your One-Stop Jewellery Destination

Design Jewellers and Diamonds combines decades of experience, a talented team, and a commitment to exceptional customer service to create stunning jewellery that you will cherish for years to come. Whether you are visiting us for a consultation, custom creation, or repair, you can expect the highest level of professionalism and care.

Our Promise to You

No middlemen. Every piece is designed, crafted, and finished in our workshop. This means better quality, faster turnaround, and prices that reflect the true value of your jewellery.

No hidden fees. What we quote is what you pay. Our process is fully transparent from the first consultation to the final delivery.

Full service guarantee. Every creation is backed by our in-house service guarantee. We stand behind our work, always.

Visit Us for a Complimentary Consultation

We invite you to experience firsthand what sets us apart. Our team is ready to help with all your jewellery needs.

Contact us

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