Since 1980, Design Jewellers has stood as one of Edmonton’s most trusted names in fine custom jewellery.
Born inside West Edmonton Mall, our story began with a simple idea, that true craftsmanship should live under one roof, where every detail is shaped by the hands and eyes of those who understand it best.
For more than four decades, we’ve created jewellery that carries meaning, not just sparkle. Every design begins as a conversation, a shared vision between client and craftsman. From that first sketch, our in-house team takes over: CAD designers, goldsmiths, stone setters, and polishers working side by side to bring each idea to life with precision and emotion. Nothing leaves our workshop until it feels right, balanced, finished, and true to the story behind it.
Our pieces are not produced in factories or shipped overseas for assembly.
They are imagined, built, and perfected here in Edmonton, in the same mall where generations of families have walked through our doors to celebrate life’s most personal moments. Rings that mark engagements and anniversaries, pendants that carry family history, redesigns that breathe new life into inherited treasures, every piece is crafted with patience, respect, and purpose.
Over the years, we’ve earned a reputation not only for quality but for honesty and continuity. The same workbenches that saw the early years of the 1980s are still here today, upgraded with new tools but guided by the same hands-on spirit. We’ve watched styles evolve, from classic solitaires to bold contemporary designs, yet our commitment to precision has never changed.
Behind the polish and shine lies a process rooted in care.
Our jewellers hand-finish every surface; our setters secure each stone under the microscope; our designers model in 3D to ensure perfect proportion before casting. These are not just steps, they are the rhythm of a craft we’ve lived and loved for over 45 years.
Whether it’s a custom engagement ring, a jewellery restoration, or a bespoke creation, Design Jewellers continues to bridge old-world techniques with modern technology.
Our mission has always been to make fine jewellery that feels personal, timeless, and uniquely Edmonton.
Visit us at West Edmonton Mall to see where stories take shape, and where craftsmanship still happens the way it used to: by hand, by heart, and in-house.
