At our West Edmonton Mall workshop, your dream piece doesn't come with a premium price tag.
There's a common misconception in the jewellery world that custom pieces automatically mean higher prices. Many shoppers assume that walking into a store, pointing at a ring in the showcase, and walking out is the "budget-friendly" option, while designing something unique must cost significantly more.
At Design Jewellers, we've spent over four decades proving this assumption wrong.
The Truth About Custom Jewellery Pricing
When you commission a custom piece from Design Jewellers, you're not paying extra for the privilege of personalization. Our custom engagement rings, wedding bands, and fine jewellery are priced comparably to our showcase collection. The reason is simple: we create everything ourselves.
Most jewellery retailers operate as middlemen. They purchase finished pieces from manufacturers, add their markup, and display them in their showcases. When a customer requests something custom, they outsource the work to external workshops, adding another layer of cost that inevitably lands on the customer's receipt.
We work differently.
Everything Happens In-House at West Edmonton Mall
Our workshop sits right behind our showroom at West Edmonton Mall, where we've been crafting jewellery for Edmonton families since 1980. When you design a custom piece with us, the same goldsmiths who would set a stone in a showcase ring are the ones bringing your vision to life.
There are no intermediaries. No outsourcing. No shipping your design overseas and hoping it comes back right. Your piece moves from concept to CAD design to finished jewellery within our four walls, handled by craftspeople who take personal pride in every detail.
This integrated approach means custom work doesn't carry the overhead that inflates prices elsewhere. The skilled hands, the quality materials, the careful attention: they're already here, whether we're creating from our designs or from yours.
What Our Complimentary Warranty Covers
Every piece that leaves Design Jewellers, custom or showcase, comes with our comprehensive warranty at no additional cost. For the first years of ownership, you're covered for:
Manufacturing Defect Repairs
On the rare occasion that a craftsmanship issue emerges, we address it promptly and completely. Our quality standards mean these situations are uncommon, but our commitment to standing behind our work is absolute.
Professional Cleaning
Fine jewellery deserves regular care. Bring your piece in whenever you'd like, we recommend visits every six months or so, and we'll restore its brilliance with professional cleaning at no charge.
Thorough Inspections
During each visit, our jewellers examine your piece carefully. We check prong integrity, stone security, and overall condition. This preventive approach helps catch potential issues before they become problems.
Why Edmonton Chooses Design Jewellers
Forty-four years in West Edmonton Mall has taught us something important: Edmonton residents value authenticity over flash. They want to know who made their jewellery, how it was made, and that they're getting genuine value rather than paying for a brand name or middleman markup.
When you work with Design Jewellers, you're working directly with the people who will create your piece. You can walk into our workshop, meet your goldsmith, and watch your jewellery take shape. That transparency extends to our pricing. What you pay reflects the actual materials and craftsmanship, not layers of markup from a supply chain you'll never see.
Start Your Custom Journey
Whether you have a detailed sketch or just the beginning of an idea, our design team is ready to help you create something meaningful. Book a consultation at our West Edmonton Mall location and discover how accessible custom jewellery can truly be.
Design Jewellers West Edmonton Mall, Edmonton, Alberta Crafting Edmonton's jewellery since 1980
