In-House CAD Designers, Master Goldsmiths, and GIA-Certified Gemologists Under One Roof at Design Jewellers
When you imagine the perfect custom ring, pendant, or heirloom piece, you shouldn't have to wait weeks just to see a design. At Design Jewellers in West Edmonton Mall, our in-house CAD designers can transform your concept into a detailed 3D model in as little as 24 to 48 hours. That speed, combined with master goldsmiths, expert stone setters, and certified gemologists all working under one roof, makes us Edmonton's premier destination for custom jewellery.
Since 1980, we've built our reputation on one simple promise: exceptional craftsmanship without the wait. While other jewellers outsource their design work overseas and leave you waiting for weeks, our entire creative and manufacturing process happens right here, with experts you can meet face to face.
What Makes True Custom Jewellery Different?
True custom jewellery isn't selecting from a catalogue or tweaking a template. It's creating something that exists nowhere else in the world, designed specifically for you. It starts with your vision, whether that's a rough sketch on a napkin, a collection of Pinterest images, or simply a feeling you want the piece to capture.
Our process uses CAD (Computer-Aided Design) technology to sculpt your piece digitally in precise 3D software before any metal is touched. This allows you to see exactly how your ring, bracelet, or pendant will look from every angle and make adjustments before production begins. You're not guessing. You're approving.
Our typical turnaround for initial CAD renders: 24 to 48 hours. Complex multi-stone designs or intricate vintage reproductions may take 72 hours. Compare that to industry averages of two to four weeks, and you'll understand why Edmonton customers choose Design Jewellers for their custom jewellery.
One Roof. Every Expert You Need.
What makes our speed and quality possible? It's integration. Every specialist involved in creating your custom jewellery works in our West Edmonton Mall location. There's no shipping designs overseas, no waiting for third-party vendors, no communication delays across time zones.
In-House CAD Designers
Our CAD specialists use industry-leading software including Matrix and Rhino to create photorealistic 3D models of your custom piece. You'll see your design rendered in the exact metal and gemstones you've chosen, whether that's platinum, yellow gold, rose gold, or white gold. Need a revision? We can update the design the same day.
Master Goldsmiths
Once you approve the CAD design, our master goldsmiths bring it to life. With decades of combined experience in hand fabrication, casting, and finishing, they ensure every curve, prong, and surface meets the highest standards. They work in platinum, 10K, 14K, and 18K gold, as well as sterling silver and palladium.
Expert Stone Setters
Stone setting is where precision becomes artistry. Our setters specialize in every technique: prong, bezel, channel, pavé, flush, and tension settings. Whether you're mounting a family heirloom diamond or a sapphire you've sourced yourself, your gemstones are in the most capable hands in Edmonton.
GIA-Certified Gemologists and Canadian Institute of Gemology Graduates
Not sure about diamond quality? Wondering if that sapphire is natural or lab-created? Our team includes gemologists certified by the Gemological Institute of America (GIA), the world's foremost authority on gemstones, as well as graduates of the Canadian Institute of Gemology. They can evaluate any stone, explain the 4Cs in plain English, and help you make confident decisions about the gems in your custom piece.
In-House Jewellery Appraisers
Once your custom piece is complete, you'll want it properly documented for insurance purposes. Our in-house appraisers provide detailed, professional appraisals that insurance companies trust. No need to visit a separate appraiser. It's all handled here.
Our Custom Jewellery Process: From Idea to Finished Piece
Step 1: Consultation (30 to 60 Minutes)
We start by understanding your vision. Bring photos, sketches, Pinterest boards, or just describe what you're imagining. Our designers will ask about your lifestyle, preferences, and budget. If you're bringing your own gemstones or gold, we'll evaluate them during this meeting.
Step 2: CAD Design (24 to 48 Hours)
Within one to two business days, you'll receive photorealistic 3D renders of your custom design via email. You can view the piece from every angle, see it in different metals, and request unlimited revisions until it's exactly what you envisioned.
Step 3: Wax Model and Approval
Once the digital design is approved, we 3D print a wax model you can hold in your hands. This is your opportunity to feel the weight, check the proportions, and confirm the fit before we proceed to casting.
Step 4: Casting and Fabrication
Our goldsmiths cast the piece in your chosen metal using the lost-wax casting method, then hand-finish every surface. For pieces requiring hand fabrication, they work directly from the CAD specifications.
Step 5: Stone Setting and Final Polish
Gemstones are set by hand with meticulous precision. The piece receives its final polish, quality inspection, and, if requested, professional appraisal.
Step 6: Delivery and Celebration
Your one-of-a-kind piece is ready. Total time from consultation to delivery: typically one to two weeks for most custom designs. Rush orders are available for those special moments that can't wait.
Bring Your Own Materials: Use Your Gold, Your Diamonds, Your Gems
Have inherited jewellery you'd like to transform? Old gold chains collecting dust? A diamond from a previous ring that deserves a new setting? We welcome, and encourage, customers to bring their own materials.
Our gemologists will evaluate your stones and precious metals, explain their quality and value, and incorporate them into your custom design. This can significantly reduce your cost while creating something meaningful from materials with sentimental value.
We can also source specific gemstones or diamonds if you're looking for something particular. With connections to ethical suppliers worldwide, we find stones that match your vision and budget.
Why Edmonton Chooses Design Jewellers for Custom Jewellery
Let's be direct about what sets us apart:
No outsourcing. While many jewellers send designs to CAD houses in India, China, or the United States, our designers work in our West Edmonton Mall workshop. Changes happen in hours, not days.
Dedicated design team. Our CAD specialists focus exclusively on jewellery design. They're not splitting time between industries or juggling unrelated projects.
Direct communication. You speak directly with the person designing your piece, not a sales representative who relays messages. Questions get answered immediately. Revisions happen on the spot.
45 years of experience. We've been creating custom jewellery since 1980. That experience means efficient processes, proven techniques, and no wasted time.
Custom Jewellery We Create
Our CAD design and in-house workshop handle every type of jewellery:
Custom engagement rings: solitaires, three-stone, halo, vintage-inspired, modern minimalist, and unique designs found nowhere else
Wedding bands: matching sets, contoured bands, eternity bands, and custom-engraved rings
Anniversary jewellery: upgrade rings, right-hand rings, and milestone celebration pieces
Family heirloom redesigns: transforming inherited pieces into modern designs while preserving sentimental elements
Pendants and necklaces: custom birthstone pendants, memorial jewellery, and statement pieces
Earrings: studs, drops, hoops, and chandeliers in any style
Bracelets and bangles: tennis bracelets, cuffs, and custom link designs
Men's jewellery: signet rings, wedding bands, cufflinks, and custom pieces
Convenient West Edmonton Mall Location
Design Jewellers is located in West Edmonton Mall, making us easily accessible from anywhere in the Edmonton area, including Sherwood Park, St. Albert, Spruce Grove, Leduc, and beyond. Free parking, flexible hours, and a comfortable consultation space make the custom jewellery process effortless.
Start Your Custom Jewellery Journey Today
Ready to create something extraordinary? Whether you have a detailed vision or just the spark of an idea, our team is ready to bring it to life faster than any other jeweller in Edmonton.
Visit Design Jewellers in West Edmonton Mall, call us to schedule a consultation, or browse our portfolio of custom creations on our website. Your perfect piece is closer than you think.
Design Jewellers | West Edmonton Mall | Since 1980
Custom Jewellery Design | Master Goldsmiths | GIA-Certified Gemologists | In-House Appraisals
