"Let's unravel the
great mystery of
HOW TO BUY
A DIAMOND?
The plain truth,
there is no
great mystery,
and in about ten
minutes you can
possess as much
knowledge as your
typical retail
sales person."

We explain the
4Cs below.

DIAMOND CUT

DIAMOND CARAT

DIAMOND CLARITY

DIAMOND COLOR

The 4C's

How to buy a Diamond

Diamonds are graded and valued by several different quality characteristics
DESIGN JEWELLERS uses the Gemological Institute of America (G.I.A.)
grading system.

This is A Piece of Mind... Information the world's most recognized system of evaluating a diamond's quality and value. Each of the grades describes a different aspect of a diamond.

It is only the sum total of all the following characteristics that will determine if a diamond is a true gem or just commercial grade.

On the left is shown a menu of the 4Cs: Cut, Color, Clarity, Carat.

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